“Simplicity is about subtracting the obvious and adding the meaningful”
― John Maeda
About Me.
Hi, I am Atara, a product designer with an eye for detail
and a passion for perfection. Motivated by daily encounters
and inspired by the ‘small details’, I strive to make things greater by finding a harmonious balance between simplicity, functionality and aesthetics.
Five years ago I left a promising career in finance to follow my passion for design, and I never looked back. Now, having completed my four-year Bachelor’s degree from the Industrial Design Department at the Bezalel Academy of Arts and Design in Jerusalem, I am available for collaboration.
I am a minimalist, a lover of all things DIY, and a dreamer.
Want to get to know me better? drop me a line!